The Value Of Experience

Realtors may be best known for their help in buying and selling homes—but when it comes to all that they do, these tasks are just the tip of the iceberg! In fact, The Ontario Real Estate Association has listed 136 typical tasks that Realtors do.

Pre-Listing Activities

  1. Contact seller to make appointment for the listing presentation
  2. Send seller a written or email confirmation of listing appointment, place a follow-up call with seller to confirm and provide reminder
  3. Review pre-appointment questions to prepare to respond and move forward
  4. Research all comparable currently listed properties
  5. Examine all comparable sales activity in the area from MLS® database
  6. Research days-on-the-market, list to sale price ratio and other related statistics
  7. Review property tax assessment information
  8. Prepare Comparative Market Analysis (CMA) to establish market value
  9. Research property’s ownership and how title is held (deed)
  10. Check municipal tax records or other documents for varied pieces of property information such as lot size or boundaries
  11. Enquire with the Planning Department of municipal offices for current zoning and/or potential uses
  12. Check for land use restrictions, restrictive covenants, easements and/or zoning
  13. Verify ownership names via the Registry Office, deed, mortgage charge, tax bill or a number of other documentation with indicators
  14. Prepare listing presentation from materials gathered
  15. Drive by the property and geographic area to assess the curb appeal, neighbourhood benefits or accents such as shopping and schools; compare with other property for impact on value
  16. Submit property listing to the brokerage office
  17. Determine whether property is subject to special title interests, such as shoreline road allowance and obtain clarification or expanded information related to special interests
  18. Review all pertinent information to ensure that it’s complete in preparation for distributing to interested parties, if requested 


Listing Appointment Presentation
19. Explain the various service relationships by providing the “Working With a REALTOR®” pamphlet and request acknowledgement that this has been reviewed, understood and copy retained by the seller
20. Provide the seller with an overview of current market conditions and projections pertaining to expected sale time or adjustments that may be necessary
21. Review sales representative and brokerage’s credentials and accomplishments
22. Measure the property (interior – and exterior) to create the best and most accurate description of the property for marketing and advertising
23. Confirm lot size from owner’s survey or other resource such as land deed/transfer — if a survey is not available, make a note in the listing file and ensure that the seller is aware of possible requests from prospective buyers
24. Note any lot line fencing, easements and variances as per obtained documentation showing such
25. Discuss with the seller the possibility of a seller take-back (STB) mortgage situation (STB) and other options to enhance sale negotiations while recommending that the consumer speak with industry related experts
26. Review any appraisals that have been done in recent past
27. Present CMA to the seller including brief details and value adjustments with comments relating to comparable sold properties, current listings and expired listings
28. Offer pricing strategy based on experience and current market conditions
29. Discuss a suggested marketing plan to achieve success in finding most suitable target prospects and eventual buyer(s) suitable to the seller(s)
30. Explain the advantages and power of Multiple Listing Service®
31. Explain the use and power of web marketing and
32. Explain work that both the salesperson and brokerage do behind the scenes and service availability, elaborate and clarify to establish mutual expectations and obligations
33. Explain the sales professional’s role in taking calls and screening for qualified buyers and curiosity seekers
34. Confirm the final strategic master/overall marketing plan
35. Review and explain the Listing Agreement, salesperson/broker signs committing the brokerage and request the signature of the seller(s); provide each of the signing seller(s) with individual copies

 Once the Property is Listed

36. Measure and record all room dimensions
37. Obtain / copy house plans for reference, if available
38. Obtain / copy survey for reference, if available
39. Advise seller of process for showing appointments
40. Prepare instructions for salespeople showing the property and confirm with the seller the best times to show to prospective buyers
41. Obtain signed Mortgage Verification Form, submitted to the seller’s mortgagee/lender to be returned with mortgage detail to the seller with discussion of any effect on sale
42. Verify with lender any penalties, terms and current rates and if the mortgage can be discharged
43. Check whether the existing mortgage can be assumed and under what terms
44. Confirm if there any Condominium Fees or Homeowner Association fees
45. Get a copy of the Condominium Bylaws & Rules, if applicable
46. Confirm hydro source or any other provider of utility
47. Calculate the utility usage for the past 12 months from seller’s records
48. Verify the availability of any septic bed layout or permits at time of installation
49. Confirm the water supply is municipal, check on rates for the past 12 months
50. Validate if the water supply comes from a well, confirm well type, condition and water quantity and or quality. Identify and advise of any abandoned wells on the property and include in the listing remarks
51. Determine natural gas, heating oil or propane supplier’s name and telephone number and obtain copy of any records for reference
52. Note on listing any rented appliances i.e. hot water tank, furnace, etc. and request documentation for review and reference
53. Verify security system — owned or rented, terms and service terms
54. Ascertain if any lead-based paint, asbestos insulation, UFFI or other latent defect may be present for disclosure
55. Prepare a list of property features such as pool, sauna, whirlpool, landscape water features
56. Prepare a list of chattels included or excluded from the sale of the property with specific details to ensure they are accurately described
57. Compile a list of recent improvements, repairs or maintenance and obtain copy of any documentation for reference
58. Send letter to seller if the property is vacant to advise insurance company for appropriate coverage
59. Explain the option of a lock box (advantages and disadvantages)
60. Have extra keys made and keep secured
61. Verify if property has rental units within the building. If so:
62. Inquire as to compliance with the zoning by-laws, fire code and electrical safety code
63. Make copies of all rental agreements and tenant correspondence
64. Determine ownership of any appliances or other fixtures and chattels
65. Verify and list all rental amounts, deposits held and other details
66. Inform tenant of the listing and discuss showings and communications
67. Arrange for installation of For Sale sign
68. Advise the seller of the option to complete a Seller Property Information Statement and/or respective Schedule
69. Explain the Agreement of Purchase and Sale to the seller and discuss content
70. Explain the offer presentation process and the possibility and procedures if multiple offers are submitted, as well as the varying party rights and obligations
71. Discuss the type of conditions and terms that will likely be included in an offer to purchase from prospective buyers
72. Discuss results of curb appeal assessment, interior décor assessment and discuss ways to improve appearances in preparation for showings
73. Arrange for office tour/real estate association tour and explain the comments in the report to seller
74. Load listing into personal database for transaction management

Entering Property in Multiple Listing Service® Database
75. Prepare and check MLS® data input sheet
76. Upload to real estate board – MLS® data input
77. Proofread listing as it appears as uploaded and on
78. Take additional photos for uploading to MLS® and for use in flyer
79. Talk to seller about virtual tour possibilities

Marketing The Listing
80. Create both print and internet ads with seller’s input
81. Co-ordinate showings with the owner, tenants and other REALTORS®
82. Respond to all calls — weekends included
83. Install lockbox, if authorized by the owner
84. Prepare personal mailing and contact list
85. Generate mail merge letters to contact list
86. Order “Just Listed” cards and handouts
87. Prepare flyers and feedback faxes
88. Review MLS® listing regularly to ensure the property remains competitive in price and is accurately described
89. Prepare property marketing brochure for seller’s approval
90. Arrange for printing of approved brochure and distribution
91. Distribute property brochure to all company salespeople
92. Mail out “Just Listed” notices to immediate neighbourhood residents
93. Advise company Network Referral Program of the listing
94. Provide marketing data to buyers coming through international relocation
95. Provide property marketing data to buyers coming from referral network
96. Create and submit advertisements to brokerage’s internet site
97. Convey price changes promptly to all databases and internet groups
98. Reprint supply of flyers/brochures/info sheets as required
99. Update mortgage information as available
100. Follow-up on emails and request feedback from representatives who have shown the property
101. Discuss feedback from showing representatives with the seller to determine if changes are required to accelerate the sale
102. Give regular updates to the seller to discuss marketing activity and results of activity
103. Receive and review all Offers to Purchase submitted by buyers and buyers’ representatives
104. Evaluate offer(s) and prepare a “net equity sheet” on each offer for owner comparison and consideration
105. Counsel owners on each offer – explaining merits and weaknesses of each
106. Contact buyer’s representative to discuss qualifications and motivations of their client
107. Provide/deliver relevant documents for disclosure(s), to buyer’s representative or buyer prior to offer if possible
108. Confirm that buyer is financially qualified, hopefully with mortgage commitment from their lender
109. Negotiate all offers on seller’s behalf, suggesting terminology within clauses, establishing condition time limits and seller’s desired closing date
110. Prepare and convey all counter offers, acceptance and/or amendments to buyer’s representative
111. Deliver copies or originals of all documents to the sellers’ lawyer for the preparation
112. When an Agreement of Purchase and Sale is agreed upon and finalized by the seller and buyer, ensure all parties have copies
113. Deliver deposit to the brokerage for Trust Account timely deposit
114. Provide copy of the accepted agreement of purchase and sale to the brokerage office for creating a transaction file
115. Advise and counsel owner on the procedures while the original agreement is conditional
116. Update personal transaction program indicating sale pending
117. Assist buyer in submitting for financing package, if applicable
118. Assist in arranging for appraiser to inspect the property and if requested, provide any information such as survey copy, new roof receipt, etc.
119. If mortgage is STB, obtain application from the buyer for seller review and connect the seller with credit report source
120. Make contacts for assisting with septic tank inspection, if applicable
121. Arrange for water tests to send to relevant testing facility
122. Arrange other inspections, as required by financial or insurance company or the seller or buyer’s lawyer (as examples)


 Mortgage Tracking

123. Contact other salesperson or as requested the lender regarding mortgage application progress
124. Prepare/obtain waiver or condition removal document(s), deliver copies to parties and brokerages and then ensure they are sent to the lawyer for the seller


Home Inspection
125. Provide buyers with recommendations for professional home inspection
126. Assist in arranging home inspection appointment
127. Assist the buyers if they have enquiries regarding the inspection report
128. If repairs are required, assist seller in obtaining trustworthy contractor to perform required repairs

The Appraisal

  1. Schedule appraisal appointment and arrange with the seller
  2. Provide appraiser with any additional helpful information that can be used to establish market value
  3. Assist buyer or seller in regards to mortgage or appraisal enquiries
  4. Suggest possible solutions for any glitches within the appraisal


Closing Preparations and Duties

  1. Work with buyer’s representative to arrange any visits prior to set closing date, as agreed in the Agreement of Purchase and Sale
  2. Arrange for trust deposit monies, if in excess of commission due, to be given to the lawyer as requested or direct their return to the seller
  3. Be available for any concerns/questions from the seller, buyer or buyer’s representative
  4. Advise real estate board/association that property is sold and supply details as to price, date of sale, selling brokerage representative(s)


As a full time Real Estate Broker in Brantford for over 28 years and owner of my own Real Estate company , I take great pride in providing my clients with the highest level  of knowledge, customer care and service in the Real Estate industry. As a result, I have been the #1 Saleswoman from 1999 to 2014* and the #1 Brantford REALTOR® overall for 2002, 2007, 2008, 2011, 2012, 2013 and 2014.* If you have any general questions about buying or selling real estate or about the Brantford and Area Real Estate market give me a call ! 


The Value of Experience

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